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Dynamic e-mail marketing material revealing different products to various subscribersPredictive suggestions recommending products before customers searchAutomated campaigns set off by specific behavioral signalsReal-time spending plan allotment to the best-performing creative and audiencesThe structure needs robust first-party data collection. Mamaearth ran CTV campaigns on Disney+Hotstar for its Ubtan Face Wash. The benefit showed up fast: brand awareness and favorability climbed up around 9%, and purchase intent leapt nearly 19%, surpassing common campaign norms.
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