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Dynamic email marketing material revealing different items to various subscribersPredictive recommendations suggesting items before clients searchAutomated projects activated by specific behavioral signalsReal-time budget plan allowance to the best-performing imaginative and audiencesThe foundation needs robust first-party information collection. Mamaearth ran CTV projects on Disney+Hotstar for its Ubtan Face Wash. The reward showed up quickly: brand name awareness and favorability climbed up around 9%, and purchase intent leapt almost 19%, outshining normal project norms.
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