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Dynamic email marketing material revealing different products to various subscribersPredictive recommendations suggesting products before clients searchAutomated projects triggered by specific behavioral signalsReal-time spending plan allowance to the best-performing imaginative and audiencesThe foundation requires robust first-party data collection. Mamaearth ran CTV campaigns on Disney+Hotstar for its Ubtan Face Wash. The benefit revealed up quick: brand name awareness and favorability climbed up around 9%, and purchase intent leapt nearly 19%, outshining typical project norms.
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